As the VP of Creative, for Youtoo TV, I am tasked with the amazing opportunity and challenge of creating the "look and feel" of the world's first social TV national cable network. I am determined to make sure that our on-air graphics look just as cool on TV as they do on our mobile apps, website and corporate branding. I am constantly trying to push beyond the limits of design and come up with innovative avenues to brand "social tv" in a way that is clean, cool and current. I believe that our brand does exactly that across all screens.
However, my challenge was how to creatively portray our brand in the real world on our new TV set, as well as, our corporate headquarters lobby. I contacted 20 different sign design companies in the DFW area to try to find someone who could help us do that and bring our logo to life. There was only one that rose to the challenge - Hi Caliber Signs in Plano TX. Working with Tim at Hi Caliber was a breath of fresh air. I instantly felt a creative connection. Tim and I stood in our lobby staring at the wall and then watched the Youtoo logo animating on my iPad and instantly it hit us. Why not freeze the logo in time and make it larger than life? Tim was able to quickly mock up digital samples in 3D of what that could look like, including how it could light up with LED lighting. After seeing his proposal and the affordable price, we were sold.
The sign turned out amazing - beyond our expectation!
I highly recommend Tim and Hi Caliber Signs for any of your signage needs. Hi Caliber Signs is so much more than just a sign-making shop they are cutting-edge leaders in innovation.
What Jesse James of West Coast Choppers can do for motorcycles - Hi Caliber Signs can do for your custom sign needs!
--- Roger Rohatgi, VP of Creative, Youtoo Social TV, www.youtoo.com
Mark Burnett on the Youtoo Social Tv set with the Hi Caliber Lobby Sign.
Just wanted to thank you and your team again for such an outstanding job on our van. From conceptualization with a very focused marketing approach to the final application of the skins, the process went quite smoothly. You quickly grasped what we were looking for and put together a generalized design which impressed me greatly. After a meeting to gain further input, you came back with the final graphic that hit it out of the park! I knew then and there this was our kind of company. Then there was the execution. It was evident to me your guys perform their work like old world craftsman. Our van turned out to be a "wow."
I would wholeheartedly recommend Hi Caliber Signs for their signage ability without reservation. They truly listen to their customers. In fact, we've already got business that we can directly attribute to our van's "traveling billboard."
Hi Tim. The lobby signs look fantastic. All three offices are very impressed with them and they look exactly like what we had envisioned. Your guy who put them up was a pleasure to work with and was very accommodating about letting us approve everything before hanging, etc. He was right on time and did a great job.
It has been a pleasure working with you as well. Out of all the quotes we received you were the one who jumped right in and gave us the design work we needed to make our decision. None of the others were as accommodating and your pricing was right in line, but what we look at in our business is the service provided and that is how our company and sales people are judged as well and that is what we always try to provide our clients. Being a huge Mavs fan, the way I view it is “Defense” wins games and “Service” wins clients. Your company represents that very well.
L. Harrison, Armor Wealth Management
Our lobby sign was installed today and it is exceptional!
Hi Caliber Signs provided outstanding service, competitive pricing, on-time delivery and a superior product. I highly recommend your services.
Corporate Remedies, Inc.
The wrap was a big hit! Everyone thought it was a paint job though. Too funny when
I showed them what it was. Sure made them stop and think about wrap verses paint too.
They said it looked like it was doing 200mph just sitting there.
Here’s the end result of last Sunday.